"The Culture of Care projects asks students to use the tools of communication, branding, media, and strategy to develop a branding project with the goal and intent to build optimism, improve moral, provide empowerment—and in some cases, heal an organization or community. Case studies include Bruce Mau's 2004 ¡Guateamala! project in Guatemala and Hakuhodo's "Cool Biz" campaign in Japan.

I has a blast with this project. From brainstorm to design, I streamlined my passion into motivation to solidify my ideas. Social entrepreneurship is one of the greatest ways of combining innovation and community, which is why I took a particularly strange path. All I can say is that this is a modern-western take on an animal shelter-cafe.

Ask me about it.