The Forte FitKit is a product of the "Thinking Inside the Box" project, challenging students to consider the branding, from factor and delivery of a project as catalysts for innovation and change. This prompt challenges students to imagine a new brand constrained by these concerns.

Reference case study: PillPack, acquired by Amazon in 2018 (Designing Brand Identity). Can a package—and/or delivery of a product shape a brand? Can packaging reuse shape a brand? The "box" in this project serves as a prompt for divergent and future-focused thinking around communication, identity, and delivery.

My approach: divergent brainstorming. Factoring in product ideas such as vintage clothing sets, custom jewelry bundles, and health shot samples, I initially intended to curate a vintage clothing box service for an imaginary company. However, I felt it lacked the novelty and passion I needed to meet the needs of this project.

Forte Fit Kit is inspired from a similar custom product ordering system with a consumer-centric mindset. Drawn from a personal passion for fitness and a long journey of understanding the barriers to access, why not pioneer ideas for a web-based (UI prototype not included) fitness company aimed to deliver the equipment necessary to guide those who [want to] lift, run, do yoga, and pilates?

Freed by the absence of financial planning constraints, Forte is a fitness brand that partners with existing big-name fitness brands to deliver a seamless service to its target market demonstrates entrepreneurial potential born from divergent thinking.

Brand Identity: Forte from the french word "Fort", meaning strong. Streamlined logo, taglines, and poster colors to align with brand identity emitting a sense of fortitude and ethos.

Brand Logo: Lighting bolt centered in fragmented bracket, inspired by the square bracket used in literature to indicate an alteration or addition. Here, it is used to signify FitKit's customization to each customer's needs. The bolt symbolizes power, energy, and growth (change).

Design Tools: Adobe Indesign, Adobe Illustrator, Canva, Google Gemini (for prototypes)